The brothers and their beer company announced that it was ‘GOOD to be GOAT’
:max_bytes(150000):strip_icc():focal(749x0:751x2):format(webp)/travis-jason-kelce-eminem-011924-4-a5d7eb73709f46a7b9d2706805b19669.jpg)
NEED TO KNOW
- Travis and Jason Kelce are now the owners of a professional sports team
- The brothers, and their Garage Beer company, have purchased the St. Joseph Goats, which is part of the Arena League
- The news comes nearly a year after the Kelces announced that they had become part owners of the Cincinnati-based beer company
Travis and Jason Kelce are the proud owners of a pro football team!
The brothers, along with their company, Garage Beer, have purchased the St. Joseph Goats, an indoor football franchise that competes in the Arena League, they announced on Thursday, May 29.
“It’s GOOD to be GOAT,” the “Beer Flavored Beer” enterprise wrote alongside a jokey press release which confirmed that the two were now “powered by the same crisp uncomplicated energy.”
One day earlier, Garage Beer teased that it would join forces with an entity that “involves football.”
“While we can’t share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football — the real kind, with helmets, touchdowns, tailgates, and of course, ice cold beers,” Wednesday’s post said.
The news comes almost exactly a year after the Kansas City Chiefs star, 35, and the Monday Night Countdown analyst, 37, announced that they had become part-owners of Cincinnati-based Garage Beer.
While on New Heights, the podcasters discussed why they wanted in on the beverage business. “[This] isn’t making, like, a fancy slogan or trying to push you to, you know, have less calories and all that,” Travis said at the time. “No… if you like good beer, this is a good beer.”
Jason added: “Our goal… we want this beer to be enjoyed by the guys… and women that drink beer, that enjoy beer.”
:max_bytes(150000):strip_icc():focal(742x213:744x215):format(webp)/travis-kelce-jason-chiefs-football-game-baltimore-012824-e66bc91c1b3947f7a5dd75f683c64873.jpg)
The Goats — who were formerly known as the Kansas City Goats and underwent a name change last month — were one of the four inaugural teams when the league launched in 2023, according to The Kansas City Star.
St. Joseph is a familiar venue for Travis. About 50 miles north of Kansas City, the Missouri city has been the site of the Chiefs training camp since 2010.
Now featuring six franchises, the AL aims to expand to 12 by 2026, per KWWL.
