The series premieres on Freeform on June 23. All six episodes will be available to stream on Hulu July 8
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NEED TO KNOW
- ABC News Studios’ new docuseries Born to Be Viral: The Real Lives of Kidfluencers exposes the reality of creating family content, following several creators in the course of six episodes
- With footage filmed over five years, the show explores the positive and negative aspects of broadcasting life to millions of viewers, like the high potential income and the risk of sharing with an unknown audience
- The show is set to premiere with two episodes on Freeform on June 23. All episodes will be available to stream on Hulu on July 8
ABC News Studios is spotlighting the reality of being a kid content creator in its new docuseries Born to Be Viral: The Real Lives of Kidfluencers.
The series — which premieres on Freeform with a two-episode premiere on Monday, June 23 — follows the first generation of children raised in the social media spotlight. Born to Be Viral features footage shot over five years with exclusive access to family vloggers and young content creators.
ABC offers a behind-the-scenes look at how far parents will go in the pursuit of likes, follows and — in the cases of a lucky few success stories — millions of dollars. In six total episodes, the show explores the question of whether or not kidfluencers feel the content frenzy was worth it once they’re all grown up.
The exposé follows a number of notable influencers, like YouTube creators The Fisher Family, The McClure Family and kidfluencer mega-star Like Nastya.
The trailer released on Wednesday, June 11 paints a picture of the extreme highs and lows that accompany the task of broadcasting family life online. In one opening clip, Kyler Steven Fisher of the Fisher Family stated the fact of his income for the cameras, “There are some days where we could pay for an entire college career in one day,” he said.
The following footage shows families at odds, criticizing and coaching each other through staged content. In videos pulled from confessionals and past YouTube posts, the trailer grapples with issues of exploitation, relentless demands to make content and an “obligation to let everyone be part of our life,” as one creator states in a voiceover.
As shown in the sneak peek, Born to Be Viral also takes on the controversial subject of audience, particularly the adult male viewers that make up a significant portion of kidfluencers’ viewers.
In a confessional, Ami McClure seemingly refers to one of her viral twin daughters Ava and Alexis when she recalls a particularly worrisome note: “A male commented, ‘Please keep her safe, she’s my future wife,'” Ami said.
