The “Wild Ones” singer has partnered up with a brand that is conscious about helping people adopt healthier lifestyles.

Jelly Roll recently showcased his bold side in a new Zevia commercial. The video had fans buzzing about his noticeable weight loss, with many cheering him on for his transformation.

The drinks brand dropped the ad on March 10, showcasing the country star in an unexpected ensemble, consisting of a pair of Daisy Dukes, a tight vest underneath a sleeveless shirt, and jeans shorts.

The commercial begins with the singer making a grand entrance at a gas station. He rolls up in a bright red truck and runs a hand through his hair as two young onlookers take it all in.

Jelly Roll then confidently grabs a Zevia Creamy Root Beer from the fridge as “Whatta Man” plays. The two boys also watch him on the sidelines in awe.

The ad also delivers a clever message about breaking stereotypes. One of the boys in the video remarks, “Jelly Roll in a Zevia commercial? This is huge. By choosing him as a spokesperson for their zero-sugar soda with zero artificial ingredients, Zevia is dismantling the notion that ‘real men’ can’t be conscious of what goes into their bodies. Mr. Roll, now, quite literally is the poster child for sweet authenticity.”

This ad’s message captivated fans, but also Jelly Roll’s weight loss left them happy for him. One fan excitedly pointed out, “He lost some weight wow he looks good!” while another playfully added, “He’s melting!” Someone else celebrated him, “His progress is incredible! Such an inspiration 🔥🔥🔥🔥.”

Support continued pouring in, “He looks so much better good for him!! Go Jelly Roll.” Another admirer praised his dedication, writing, “I mean he looks fantastic, he has really worked on turning his health around and it is showing!”

And of course, one fan couldn’t resist a lighthearted joke about his stage name, “Looks like he’s lost weight. He’s going to have to change his name. Jelly Fig Newton. 😀.”

Jelly Roll has been vocal about his weight loss journey and his fans are excited to see the fruits of his hard work. Some of his followers are even motivated by his journey as they embark on their own.