Netizens are swooning over Cindy Crawford’s son, who opened up about himself in 2023, after seeing him in several photos shared by his mom and the clothing brand he has recently partnered with.

Presley Gerber is setting hearts on fire with his appearance after netizens saw photos of Cindy Crawford’s son online. Aside from images of him from a family vacation, pictures of the mom and son show that they have collaborated with the fashion brand Vuori as partners for an exciting family campaign.

The buzz began when the supermodel matriarch gave her followers a glimpse into her family’s sun-soaked getaway, posting a dreamy, partial slow-motion video that quickly caught the internet’s attention.

Set against a backdrop of glistening turquoise waters, the clip features Presley alongside his famous family. His model sister, Kaia Gerber, looked relaxed in a black workout set; his father, Rande Gerber, was casually dressed in all black, and Cindy glowed in an all-white ensemble, as the group cruised aboard a luxury boat.

Each frame of the video captured carefree moments under the sun — Presley turning his tattooed profile toward the sea breeze, Kaia basking in the light, and the family exchanging quiet, contented glances.

The cover image in the post — a striking photo of all four family members seated at the bow of the boat — sealed the moment. Presley, dressed in black and exuding quiet confidence, sat front and center between his sister and father.

Meanwhile, Cindy leaned back in classic model poise. Her hand swept through her tousled hair as golden light danced across the water. Alongside her post, Cindy simply captioned, “On our way! 🛥️🤍🌊.”

Adding to the charming familial moment, the supermodel also gave fans a candid peek into Presley’s more playful side via an Instagram Story. The snapshot, taken under a canopy of swaying palm trees, captured her son mid-climb on a curved coconut tree trunk; his tattooed arms gripped the bark with ease.

Dressed in a fitted black T-shirt and shorts, Presley looked every bit the adventurous spirit, blending strength with spontaneity as the tropical setting framed him in warm, natural light.

With a tongue-in-cheek caption that playfully likened the moment to her family’s monkey-like energy, Cindy’s post struck a lighthearted note.

The snapshots didn’t end there. Vuori, the activewear brand that recently welcomed Cindy and Presley as its newest campaign partners, joined the celebration by releasing a heartwarming set of photos and videos.

In a softly lit image, the mother-son duo stands barefoot in the sand, backs pressed against each other and fingers interlaced — an unspoken symbol of closeness and quiet strength.

The brand’s video, nestled in the middle of their Instagram carousel, captured fleeting moments from the family’s beach retreat: Cindy strolling along the shoreline with wind-tossed hair, she and Kaia sharing a laugh in the shade of palm trees, and snippets of carefree movement.

While these brief glimpses brought warmth to the screen, it was the cover photo that captured the heart of the collaboration. Rendered in black and white, it shows Presley and Cindy sitting side by side, her arm draped lovingly over his shoulder as he leans in with calm confidence.

“Mom We Admire This Mother’s Day, we caught up with our new Vuori Partners @cindycrawford and her son @presleygerber as they reflect on their relationship, dream family vacations, and more [sic],” reads Vuori’s caption.

In another post that drew waves of attention, Vuori shared a video montage that brought the family’s vibrant chemistry to life through candid conversations and heartfelt reflections.

Filmed in black and white and color at certain points, the video cuts between cozy moments — Kaia strumming a guitar beside her father Rande, Cindy laughing on a hammock while embracing her daughter, and Presley sharing sweet moments with his sister and parents.

While snapshots showed the family embracing, goofing off, and strolling along breezy docks, the dialogue revealed even more warmth.

Cindy playfully prompted her children for reactions to their upbringing, while Kaia and Rande offered endearing, humorous takes on their family bond. Presley, listening intently, seemed to anchor the exchange in calm confidence.

As the family spoke about their love of the fashion brand, making memories, and the lifestyle Vuori represents, it became clear that this wasn’t just a promotional moment — it was a celebration of connection.

Whether barefoot in the sand or casually lounging on the porch, the Gerbers embodied the ease and authenticity that the brand’s ethos is built on.

As images and videos of the Gerber family’s tropical retreat made their rounds online, it didn’t take long for Presley to become the center of widespread admiration for his handsome features and resemblance to his mom. Social media platforms lit up with praise, with fans eagerly chiming in to express their awe.

“Their son is so handsome Looks [sic] just like his mom 👏❤️,” gushed one admirer, while another enthused, “Presley looks like your male version 😍😍🙌.”

More than just his good looks, viewers also celebrated his apparent well-being, with one comment reading, “Presley looks healthy and happy; it’s awesome to see this! What a beautiful family.” Meanwhile, someone else simply exclaimed, “Wow ❤️.”

Others highlighted how the entire family seemed to radiate star power, noting that they look like professional models — because, well, they are. Some reflected on the beauty of generational likeness and togetherness, dubbing the Gerbers a shining example of an “amazing” family.

While the latest wave of fan admiration has largely centered on Presley’s striking appearance and effortless charisma, those who have followed his journey know there’s far more beneath the surface.

In a candid 2023 interview on the Studio 22 Podcast, Presley, who posts about mental health on his Instagram page often, opened up about his battle with depression and the winding, often painful road he’s traveled toward healing.

Reflecting on some of the darker chapters of his life, he spoke earnestly about the importance of creating something meaningful out of those experiences, whether helping one person or hundreds, through shared stories and open dialogue.

He discussed turning to music as a young teen in search of emotional release. Presley also spent time in therapy and participated in what he described as both literal and internal “deep dives” to understand himself better.

His honesty was raw and unfiltered, admitting to learning lessons the hard way but hoping others might be spared some of that pain by hearing his truth.

Additionally, Presley revealed that he had been quietly working on a personal initiative called Mental Health Mondays — a series he envisioned as a space to share conversations, recovery tools, and firsthand accounts of treatments that helped him, as well as the red flags he encountered along the way.

From training routines that lifted him during depressive phases to the role of both traditional therapy and holistic care, Presley’s mission was clear: To be a voice for those who felt alone in their struggles.

His vulnerability stood in sharp contrast to the curated perfection often seen in public-facing posts, and in doing so, it made his recent joy and ease all the more resonant for those who’ve witnessed his evolution.